Consumers say: A short best-before date is more natural.
Nutrition experts have been warning for years about the risks of highly processed foods, including obesity, cardiovascular disease, and diabetes, and recommend more natural products. A study by the UBC Sauder School of Business has now examined how consumers recognize, or believe they recognize, naturalness. According to the study, many use the best-before date as a quick rule of thumb – even though it is not a reliable indicator. Read more »

